IIf your blog doesn't feature seasonal content, you're missing out—that's just a fact. Evergreen...
Whether you are new to blogging or have been blogging for a while without the success you expected, it may be time to evaluate what you could be doing wrong. Take a look at these common mistakes bloggers make and how to switch gears.
Writing for Yourself
No matter how great your life or your business is, unless you are writing a personal blog just for fun, your blog isn’t about you. That may sound counterintuitive, but if you want more readers, you have to make your blog about them.
That means publishing information that’s useful, relevant, and interesting to your readers, who have come to your blog looking for tips or solutions they can use to solve problems in their lives. This explains why how-to posts are so popular. Ask questions, use less “I” language and more “you” language, and be sure to include a call to action at the end of your post.
Not Having a Niche
Your blog should be about something specific. A niche can help increase traffic on your blog and build your audience. Having a focus enables you to stay on track, attract your target audience, and position yourself as an authority in the industry.
When you develop a dedicated following, your readers will trust you and seek your advice. That means they’ll think of your brand the next time they need your products or services. Remember that the narrower your niche, the more likely you are to attract readers with a real interest in what you do. This is the best way to deliver quality information to the readers who want it most.
Not Making Your Blog User-Friendly
If readers can’t quickly figure out how to navigate your blog, they’ll leave in search of a blog they can more easily access. Make sure that when visitors stop by, they can find the information they’re looking for. That means that your blog should be easy to peruse, fonts should be easy to read, and colors should be unobtrusive. For best results, make sure that your readers can find your menu quickly, can read all text easily, and won’t be distracted by flashy design elements.
Not Using Proper Formatting
Unedited and unformatted blog posts are ubiquitous. It’s understandable; people are short on time and resources. However, publishing a blog post without editing or optimizing it is a sure-fire way to turn your readers off. Be sure that all your posts are proofread or edited, that the language you use is lively and exciting and suits your brand’s personality, and that your blog’s permalinks are customized for better usability and search engine optimization.
The Takeaway
These tips can help you take your blog to the next level. Everyone makes one of these classic mistakes at least once, but now that you know what to look out for, you never have to make them again.
