![. As digital marketing has matured, content services have also transitioned into an established, professional industry.](https://www.klazemacommunications.com/hs-fs/hubfs/Services/pexels-vlada-karpovich-4050347.jpg?height=200&name=pexels-vlada-karpovich-4050347.jpg)
![. As digital marketing has matured, content services have also transitioned into an established, professional industry.](https://www.klazemacommunications.com/hs-fs/hubfs/Services/pexels-vlada-karpovich-4050347.jpg?height=200&name=pexels-vlada-karpovich-4050347.jpg)
When you hear “content marketing,” you probably think of blogs, social media, and viral videos. However, content marketing has been around longer than the Internet. Content marketing is all about storytelling, and people have been telling stories throughout history. Great storytellers will always attract attention.
Although content marketing may not be new, it has changed a lot over the years, with new channels such as social media appearing all the time. Here, we’ll take a look at what content marketing is now and how to make it work for you.
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![. As digital marketing has matured, content services have also transitioned into an established, professional industry.](https://www.klazemacommunications.com/hubfs/Services/pexels-vlada-karpovich-4050347.jpg)
Today's digital marketing methods only vaguely resemble how they looked over a decade ago. Going bac...
![With website content writing services that align with your business goals, building a strategy that's effective at expanding your reach and impact is within reach.](https://www.klazemacommunications.com/hubfs/pexels-vlada-karpovich-4050350%202.png)
Website content writing services fill a critical niche for many businesses marketing themselves onli...
![A good product description can make the difference—and since more people shop online nowadays, that's even more important.](https://www.klazemacommunications.com/hubfs/Content2.png)
Ecommerce sites are the engine of today’s digital economy. With tens of billions in annual revenue, ...
![Search engine optimization is all about serving up valuable content relevant to the intent behind any user's query.](https://www.klazemacommunications.com/hubfs/blogging1.png)
Can Getting It Wrong Wreck Your Website? Is building an effective business website turning out to be...
![The right mixture of content will vary between brands, niches, industry verticals, and even among audience segments.](https://www.klazemacommunications.com/hubfs/Content3.png)
Striking a Balance for Your SEO Efforts One of the biggest conundrums facing marketers today is a su...
![Without drilling down to the specific differences between copywriting vs. content writing, it's impossible to build a truly effective strategy.](https://www.klazemacommunications.com/hubfs/Services/pexels-anthony-shkraba-4348401.jpg)
The world of online marketing can be a confusing place. Hyperbole, bold claims, and mixed messages m...
![In exploring content marketing writing tips for perfectionists, we consider why an insular approach isn't the best—and discuss what you can do to build a better process.](https://www.klazemacommunications.com/hubfs/startup-593341_1280.jpg)
Who could possibly know your brand as well as you do? How could anyone else ever speak with the same...
![Most online shoppers spend more money around holidays and seasonal events. Is your content strategy ready to capture a piece of that pie?](https://www.klazemacommunications.com/hubfs/remotework.png)
Is your approach to digital marketing mindful of the seasons and holidays? Today, every successful c...
![Email sits comfortably in the top three most valuable online marketing methods, consistently achieving a strong ROI for savvy users.](https://www.klazemacommunications.com/hubfs/pexels-michael-burrows-7129682%202.png)
When email became widespread a few decades ago, marketers everywhere rejoiced. There was finally an ...
![Millennials consume media in an incredible number of ways—online and off.](https://www.klazemacommunications.com/hubfs/millennials.png)
Is your brand equipped to speak effectively to two of the most important demographic groups around t...