![. As digital marketing has matured, content services have also transitioned into an established, professional industry.](https://www.klazemacommunications.com/hs-fs/hubfs/Services/pexels-vlada-karpovich-4050347.jpg?height=200&name=pexels-vlada-karpovich-4050347.jpg)
![. As digital marketing has matured, content services have also transitioned into an established, professional industry.](https://www.klazemacommunications.com/hs-fs/hubfs/Services/pexels-vlada-karpovich-4050347.jpg?height=200&name=pexels-vlada-karpovich-4050347.jpg)
When you hear “content marketing,” you probably think of blogs, social media, and viral videos. However, content marketing has been around longer than the Internet. Content marketing is all about storytelling, and people have been telling stories throughout history. Great storytellers will always attract attention.
Although content marketing may not be new, it has changed a lot over the years, with new channels such as social media appearing all the time. Here, we’ll take a look at what content marketing is now and how to make it work for you.
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![With website content writing services that align with your business goals, building a strategy that's effective at expanding your reach and impact is within reach.](https://www.klazemacommunications.com/hubfs/pexels-vlada-karpovich-4050350%202.png)
Website content writing services fill a critical niche for many businesses marketing themselves onli...
![A good product description can make the difference—and since more people shop online nowadays, that's even more important.](https://www.klazemacommunications.com/hubfs/Content2.png)
Ecommerce sites are the engine of today’s digital economy. With tens of billions in annual revenue, ...
![Search engine optimization is all about serving up valuable content relevant to the intent behind any user's query.](https://www.klazemacommunications.com/hubfs/blogging1.png)
Can Getting It Wrong Wreck Your Website? Is building an effective business website turning out to be...
![Without drilling down to the specific differences between copywriting vs. content writing, it's impossible to build a truly effective strategy.](https://www.klazemacommunications.com/hubfs/Services/pexels-anthony-shkraba-4348401.jpg)
The world of online marketing can be a confusing place. Hyperbole, bold claims, and mixed messages m...
![To field the most robust marketing plan possible today, video and the written word must share the spotlight.](https://www.klazemacommunications.com/hubfs/pexels-cup-of-couple-6177572%201.png)
There’s a tug-of-war going on in the world of online marketing, and for businesses caught in the mid...
![By investing the time and effort to overhaul your service pages, you can unlock better SEO performance, reach a broader audience, and ultimately tilt more leads into the sales funnel.](https://www.klazemacommunications.com/hubfs/startup-593341_1280.jpg)
When you’re in the business of offering services to the general public or other businesses, your pro...
![When one person writes all your website content, its pages will reflect a consistent voice](https://www.klazemacommunications.com/hubfs/Services/pexels-ketut-subiyanto-4126743.jpg)
If you’re like most business owners, writing is not at the top of your to-do list. Even if you can d...
![Your on-page copy matters, but how can you make it have an impact?](https://www.klazemacommunications.com/hubfs/pexels-cup-of-couple-6177572.jpg)
As you put together the content for your website, from its homepage to its service pages, you likely...
![Online, attention spans are far shorter than what you can work with in traditional media—nearly 73% of all readers say they mostly skim articles rather than reading in-depth](https://www.klazemacommunications.com/hubfs/Services/pexels-anthony-shkraba-4348401.jpg)
Even though it often seems like everyone is online these days, that's not necessarily true. By some ...
![With Google looking at 200+ factors for every page, it’s impossible to consider everything at once](https://www.klazemacommunications.com/hubfs/pexels-andrea-piacquadio-3808819%202.png)
How do you strike the right balance between search optimized content and writing that makes readers ...