Klazema Communications | web content

When you hear “content marketing,” you probably think of blogs, social media, and viral videos. However, content marketing has been around longer than the Internet. Content marketing is all about storytelling, and people have been telling stories throughout history. Great storytellers will always attract attention.

Although content marketing may not be new, it has changed a lot over the years, with new channels such as social media appearing all the time. Here, we’ll take a look at what content marketing is now and how to make it work for you.

To field the most robust marketing plan possible today, video and the written word must share the spotlight.

There’s a tug-of-war going on in the world of online marketing, and for businesses caught in the mid...

By investing the time and effort to overhaul your service pages, you can unlock better SEO performance, reach a broader audience, and ultimately tilt more leads into the sales funnel.

When you’re in the business of offering services to the general public or other businesses, your pro...

When one person writes all your website content, its pages will reflect a consistent voice

If you’re like most business owners, writing is not at the top of your to-do list. Even if you can d...

Your on-page copy matters, but how can you make it have an impact?

As you put together the content for your website, from its homepage to its service pages, you likely...

Online, attention spans are far shorter than what you can work with in traditional media—nearly 73% of all readers say they mostly skim articles rather than reading in-depth

Even though it often seems like everyone is online these days, that's not necessarily true. By some ...

With Google looking at 200+ factors for every page, it’s impossible to consider everything at once

How do you strike the right balance between search optimized content and writing that makes readers ...

Freelance writing services offer a flexible, scalable content pipeline with consistent delivery.

Your Options for SEO Content Production About 68% of all B2B traffic to websites comes from search. ...

Let's explore five key tips for effective content writing that you can use right now to evaluate your approach today or shape your strategy for tomorrow.

Is your message reaching the masses, or are you getting lost in the noise?

Does your internal team need help producing web content that grabs attention and aligns with your strategy?

Ever feel like your web content strategy is just missing something?