We’ve all heard the phrase “content is king” too many times to count, and that’s because it’s true. Original, high-quality content has the power to make your brand stand out. Good content is an essential part of an effective marketing strategy for any business and can make a huge difference in a company’s overall success. The term “content marketing” refers to creating and distributing relevant, valuable content to attract and engage a specific audience. It’s affordable and effective, and it’s an important way to grow your business. Why does it work so well, and how can it work for you?