When you hear “content marketing,” you probably think of blogs, social media, and viral videos. However, content marketing has been around longer than the Internet. Content marketing is all about storytelling, and people have been telling stories throughout history. Great storytellers will always attract attention.

Although content marketing may not be new, it has changed a lot over the years, with new channels such as social media appearing all the time. Here, we’ll take a look at what content marketing is now and how to make it work for you.